All the most popular A-List actors (think Brad Pitt, Johnny Depp, Jennifer Lawrence, Chris Pratt, Ryan Gosling, Emma Stone, Leo D’Caprio, Will Smith, Scarlett Johansson etc.) in Australia to promote new movies will knock on random front doors of suburban Australian homes to save the occupants from their homes by inviting them to the local cinema.

The overall feel will be in a similar vein to James Cordon’s popular Carpool series.

I’m here to save you from your home and take you to the cinema right now – let’s go!

The actor will chat with the participant about the way cinema makes them feel throughout the hang-out session before the movie starts. For example, they will joke about how tall they look on the big screen and how they feel so much more energy than when at home alone. As the focus of all conversation is cinema, there is minimal risk of celebrity vampire effect.

The events will be filmed by us and posted to the actor’s social media pages to engage their fan-base and initiate sharing. The final 5 minutes will be posted to Facebook Live with the entire footage posted within the hour.

Each participant is able to post selfies and their own footage of the event to social media.

The campaign is designed so that participants actively experience a sensation of thrill because that is the same feeling you get at the cinema. Those watching on social media will see that. This campaign will get cinema back onto the cultural radar.