Concept development, project management and marketing of game combining poker with space invaders available on App store.

Downloads exceeded 50K in first 3 weeks of release.

Idea: The Real Thing is 7 Red Curries Away

This campaign draws on 18-30 year olds' love of Instagram food pics and appeals to their strong desire to seek authentic experience. It shows how surprisingly low Scoot airfares are and suggests a simple way to save money to travel.

Idea: We add photo comments on food and drink pics posted to Instagram by 18-30 year olds in cities where Scoot flies, showing them they could be enjoying that same food or drink in its authentic setting for the cost of X number of that dish.

Example:

User posting a pic of red curry and hashtag #thairedcurry in Melbourne will receive a pic of red curry being cooked at a Thai street stall with the text comment "The real thing is 7 red curries away".

Countless variations include:

#curry #dhal #dosa #IPAbeer (Indian cities)

#sushi #sashimi #saki (Japanese cities)

#padthai #coldrolls (Thai cities)

BEHIND THE SCENES (Technical side):

An algorithm:

- searches Instagram hashtags posted by 18-30 year olds in Australian cities looking for dishes and drinks traditionally from Scoot destination cities.

- uses the geolocation of the user and location of the dish's origin to calculate the flight cost for a one-way ticket with Scoot. E.g. a ticket to Thailand from Sydney costs $141.

- divides the cost of the ticket into the average cost pre-assigned to that dish. E.g. red curry noodles @ $20 per dish in Sydney - so Thailand is 7 red curries away.

We set up a secondary Scoot Instagram account to enable us to add the name @Scoot as a clickable link to the comment as this is the only way to get a clickable link into a regular Instagram comment without using Insta Stories. The @Scoot account contains flight booking info / links.